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HOW TO CHOOSE THE RIGHT COLOUR STORY FOR YOUR BRAND


We all understand the importance of proper business names in order to turn them into successful ventures. But have we ever wondered if the colours that we use to represent our brands can also make a lot of difference and may make or break them?


It would be very interesting for you to know that every colour that you use to represent yourself as a brand, has a strong meaning. According to numerology, every colour resonates with a certain number, and when you use that particular colour, you also end up activating that particular number that it is connected to. Colours are all around us, and it may seem to be very obvious to be choosing any colour that you wish, but in the long run, it may convey wromg messages.


Through the understanding of the kind of energy the colours resonate to, you will be able to tap the full potential of your business. Find the spiritual meanings for some of the very common colours and see if the colours that you’re presently using to represent yourself as a brand are reflecting the right energy that you wish to be connected to:


Red: This colour resonates with the number 1 and represents the qualities of power, passion, confidence and warmth. It helps people get attention and also activates hunger. This colour is suitable for food businesses, real estate companies, clothing brands, leadership development programs, etc.


Orange: This colour resonates with the number 2. It symbolizes spirituality, positivity, lightheartedness, healthy relationships, affordability and joy. This colour is suitable for ventures connected with spirituality, food businesses, real estate companies, consulting services, mass retail based businesses, etc.


Black: This colour resonates with the number 11 and symbolizes sophistication, spirituality, mystery, authority, seriousness and also individualism. It is suitable for clothing and accessory brands, automobile brands, footwear brands, leadership development programs, accounting firms, etc.


Yellow: This colour resonates with the number 3. It symbolizes sunlight, creativity, charm, happiness, youthfulness, joyous nature and warmth. This colour is suitable for businesses dealing with kids wear, fast food, social media based sites, companies dealing with innovative or playful products, etc.


Green: This colour resonates with the number 4 and symbolizes the environment, healing energy, freshness, eco-friendliness, prosperity, renewal, vitality and grounded approach. It is suitable for businesses dealing with eco-friendly products, food businesses based on fresh farm produce, beverage brands, and real estate companies.


Brown: This colour also resonates with the number 4 and symbolizes the earth. It signifies practicality, toughness, ruggedness, sturdiness, stability and strength. It is suitable for businesses dealing with products that can be natural and rough and tough. It would also be suitable for industrial equipment brands, real estate companies, eco-friendly product brands, etc.


Copper: This colour also resonates with the number 22 and symbolizes vivid imagination, practicality, prosperity, luck, confidence, dependability and strength. It is suitable for businesses dealing with exquisite period pieces, valuable artistic products, cosmetic brands, construction companies, liquor based brands, etc.


Blue/Turquoise: This colour resonates with the number 5 and symbolizes healing, calm, purity, communication, confidence, success and balance. It would be suitable for medicine brands/shops, hospitals, electronic shops/brands, real estate companies, clothing brands, mineral water brands, travel based companies, automobile brands, event planning and hospitality businesses etc.


Indigo: This colour resonates with the number 6 and symbolizes stability, dependability, sophistication, balance, authoritative appeal, and intelligence. It would be suitable for electronic shops/brands, automobile brands, banking or investment based businesses, clothing brands, etc.

Violet: This colour resonates with the number 7 and symbolizes sophistication, aristocracy, spirituality, and preciousness. It would be suitable for high-end clothing and accessory brands, chocolate and confectionary brands, cosmetic brands, innovative jewelry brands, etc.


Pink: This colour resonates with the number 8 and symbolizes affluence, sophistication, femininity, gentleness, and delicateness. It is suitable for women’s brands, cosmetic brands, chocolate/ice cream/confectionary brands, toy brands, etc.


Gold: This colour also resonates with the number 8 and signifies prosperity, abundance, success, growth, abundance, aristocracy, fortune and achievement. It is suitable for jewelry brands, high-end clothing brands, luxury product brands, alcoholic beverage brands, etc.


White: This colour resonates with the number 9 and signifies peace, compassion, purity, cleanliness, calmness, gentleness, and spirituality. It is suitable for diamond jewelry brands, high-end cosmetics that signify purification, high-end alkaline water brands, medicine brands/shops, hospitals, etc.

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